In today’s fast-paced rental market, to transform an investment property into an Airbnb that thrives, it’s not just about adding a few throw pillows. It’s about creating an experience – a space where every detail speaks to comfort, style, and sustainability. As a property investor, your goal is to maximise returns while offering guests a memorable stay that keeps them coming back. Here’s how you can elevate your property to new heights and ensure it stands out in a crowded market. Let’s dive in to 7 Tips to Transfer Investment Property into Airbnb.
1. Transform Your Property with Sustainable Furnishings That Tell a Story
Imagine walking into a room where every piece of furniture has a story – a reclaimed wood table that once stood in a historic building or a chair crafted by a local artisan. These aren’t just furnishings; they’re conversation starters. By choosing sustainable pieces with a backstory, you not only appeal to eco-conscious travellers but also create an emotional connection that enhances their stay. At My Deer Home, we specialise in curating sustainable furnishings that align with your property’s unique character. Discover how our Airbnb management solutions can help bring these stories to life.
2. Showcase Local Culture with Artisan Decor
Your property isn’t just a place to stay—it’s a gateway to the local culture. To create a space that reflects the unique heritage of your location, consider the following decor ideas:
Incorporate Regional Art and Craftsmanship
- Adelaide: Use handcrafted ceramics from the Barossa Valley or indigenous artwork that tells the stories of the Kaurna people.
- Brisbane: Focus on natural materials like timber and stone, echoing the surrounding landscapes.
- Gold Coast: Highlight beach-inspired decor, such as driftwood sculptures or coastal-themed artwork.
- Melbourne: Embrace the city’s artistic vibe with pieces from local galleries or street art-inspired prints.
- Sydney: Incorporate elements that reflect the harbour and urban sophistication, such as abstract art or modern sculptures.
Benefits of Local Decor
- Enhances Guest Experience: By surrounding your guests with locally inspired decor, you immerse them in the culture of the region, making their stay more memorable.
- Supports the Local Community: Sourcing decor from local artisans not only adds authenticity to your property but also contributes to the local economy.
By integrating local culture into your property, you create a space that not only delights your guests but also leaves a lasting impression, making your property a cherished part of their travel experience.
3. Maximise Space with Multi-Functional Furniture
In smaller properties, space is at a premium, but that doesn’t mean you have to sacrifice comfort or style. Imagine a sleek, wall-mounted desk that folds away when not in use or a bed with hidden storage to keep clutter out of sight. These space-saving strategies not only make every square foot of your property work harder but also enhance guest satisfaction, leading to better reviews and higher occupancy rates. By thoughtfully optimising your space, you can create a more inviting and functional environment that guests will appreciate.
4. Personalise the Guest Experience with High-Quality Amenities
Your Airbnb should feel like a welcoming retreat, offering more than just the basics. Elevate the guest experience by adding special touches that show you care.
- Local Touches: Provide toiletries from local brands or a selection of teas and coffees from nearby producers. These small additions introduce your guests to the local flavour.
- Welcome Gifts: A simple welcome package with regional snacks or a handwritten note can make guests feel instantly at home and appreciated.
- Comfort Enhancements: Small details like a variety of pillow options or a cosy throw blanket can enhance comfort, leaving a lasting positive impression.
These thoughtful gestures can turn a pleasant stay into an unforgettable one, encouraging glowing reviews and repeat visits.
5. Implement Advanced Green Technologies
In today’s world, travellers are increasingly mindful of their environmental impact, and they’re looking for places to stay that reflect those values. By incorporating advanced green technologies into your property, you can offer an experience that’s not just comfortable but also kind to the planet.
- Smart Thermostats: Imagine a thermostat that knows your guests prefer a cooler room at night and adjusts itself automatically. It’s like having a concierge that’s always one step ahead, ensuring comfort while saving energy.
- Smart Lighting Systems: Lighting can set the mood, and with energy-efficient LED systems that adjust based on the time of day or guest preferences, you’re not just saving power—you’re creating a welcoming atmosphere that feels just right, day or night.
- Water Conservation Devices: Water is precious, and with low-flow faucets, showerheads, and even greywater systems, you’re helping conserve it without making guests feel like they’re missing out on comfort. It’s about being smart with resources, ensuring a great shower while also doing your bit for the planet.
- Smart Home Integration: Imagine walking into a property where you can control everything from the lights to the thermostat with just your voice or a tap on your phone. This isn’t just about being high-tech; it’s about offering guests a seamless, modern experience that’s both impressive and incredibly convenient.
By embracing these technologies, you’re not only creating a space that’s stylish and sustainable, but you’re also showing your guests that you care about the environment as much as they do. In the meanwhile, these features can help reduce your operational costs, making it a win-win situation. Your property won’t just be another place to stay – it’ll be a smart, eco-friendly haven that leaves a lasting impression.
6. Create a Cohesive Design with Professional Styling
Your Airbnb is more than just a place to stay—it’s a canvas for creating memorable experiences. A well-thought-out design can transform your space from ordinary to extraordinary, making it a place that guests won’t just remember but will rave about.
Start with a Vision
What do you want your space to say? Whether it’s “relax and unwind” or “explore the city,” having a clear vision will guide your design choices. Everything from the colour palette to the choice of furniture should reflect this vision.
Layer in Textures and Colours
A cohesive design doesn’t mean everything has to match; it’s about balance. Layering different textures and colours adds depth and interest, making the space feel inviting and lived-in rather than staged.
Incorporate Personal Touches
Incorporate unique, personal touches that tell a story. Maybe it’s a vintage piece of furniture you found locally, or artwork from a nearby gallery. These elements make your space feel authentic and give guests something to connect with.
The Impact of Thoughtful Design
When your design is cohesive, guests notice. It’s the difference between a space that feels like just another rental and one that feels like a thoughtfully curated experience. By investing time and thought into your property’s design, you’re not just decorating—you’re creating a space that resonates with guests long after they’ve checked out, leading to better reviews and a property that stands out in a crowded market.
7. Create a Memorable Guest Experience with Local Partnerships
While the design of your property is key, what truly makes a stay memorable is the connection guests feel to the local area. By partnering with nearby businesses and attractions, you can offer experiences that go beyond the typical stay, turning your Airbnb into a gateway to the local community.
Collaborate with Local Businesses
- Exclusive Local Offers: Imagine your guests enjoying a discount at a beloved neighbourhood café or having access to a private tour of a local winery. These partnerships not only add value to their stay but also give them a taste of what makes your area special.
- Curated Local Experiences: Whether it’s a guided nature walk, a cooking class featuring regional dishes, or a visit to a local artisan’s workshop, these experiences can make your property stand out. Guests will appreciate the personalised touch and the opportunity to immerse themselves in the local culture.
Welcome Guests with Local Touches
Welcome packages that include a map of local hotspots, vouchers for nearby attractions, or a small selection of local products can make guests feel instantly connected to the area. It’s these small gestures that turn a good stay into a great one.
Working Together for a Better Stay
At My Deer Home, we know the value of strong community ties. That’s why we’ve built relationships with local businesses and industry professionals, as highlighted on our Industry Partners page. By working together, we ensure that your guests experience the best of what your area has to offer, all while supporting local businesses.
Transforming your investment property into a standout Airbnb doesn’t have to be overwhelming. By focusing on sustainability, local culture, smart design, and personal touches, you can create a space that guests will love – and more importantly, return to.
Ready to transform your investment property into a successful Airbnb? At My Deer Home, we offer a comprehensive range of Airbnb management services to help you create a standout space that attracts more bookings and generates higher returns.
