The world of short-term rentals has seen a significant shift in the last couple of years, and it’s more competitive than ever. With the rise of Airbnb and other vacation rental platforms, it can be challenging to get bookings for your short-term rental property. However, with the right strategy and approach, you can attract guests and get bookings for your property.
Here are some tips to help you get bookings for your short-term rental property in 2023.
Optimize Your Listing
The first step to getting bookings for your short-term rental property is to optimize your listing. Your listing is the first thing guests will see when searching for a property, so it’s essential to make sure it’s appealing and informative.
Make sure your listing includes high-quality photos of your property, a detailed description, and a list of amenities. Highlight what makes your property unique and showcase the local area to entice potential guests.
Offer Competitive Pricing
Pricing is a crucial factor in getting bookings for your short-term rental property. You need to offer competitive pricing that’s in line with other properties in the area. Do some research on what similar properties are charging and adjust your rates accordingly.
Keep in mind that pricing can fluctuate based on demand, so be sure to adjust your rates accordingly during peak seasons.
Use Social Media to Promote Your Property
Social media is a powerful tool for promoting your short-term rental property. Use platforms like Instagram, Facebook, and Twitter to showcase your property and engage with potential guests.
Post high-quality photos and videos of your property and share information about upcoming events and attractions in the local area. You can also partner with local influencers to help promote your property to their followers.
Provide Excellent Customer Service
Providing excellent customer service is crucial in getting bookings for your short-term rental property. Respond to guest inquiries promptly and be available to answer any questions they may have before, during, and after their stay.
Make sure your property is clean and well-maintained and provide guests with all the necessary information they need for a comfortable stay. Going above and beyond to ensure guest satisfaction can lead to positive reviews and repeat business.
Offer Unique Amenities
Offering unique amenities can help your short-term rental property stand out from the competition and attract guests. Consider offering amenities that are not typically found in other short-term rentals, such as a printer for business travellers, a hot tub, or a sauna.
These amenities can provide guests with added value and enhance their overall experience. Make sure to highlight these amenities in your listing and promotional materials to entice potential guests. By providing unique amenities, you can increase the perceived value of your property and differentiate yourself from other short-term rental properties.
Encourage Guest Reviews
Encouraging guest reviews is crucial in getting bookings for your short-term rental property. Positive reviews can help attract new guests and improve your listing’s search rankings on vacation rental platforms.
After guests check out, send them an email thanking them for their stay and encouraging them to leave a review. You can also provide incentives like a discount on their next stay or a free night’s stay for leaving a review.
How does Mydeerhome help property owners to get more bookings?
Mydeerhome offers a more cost-effective solution for travellers by providing flexible pricing strategies and comfort for guests. This unique and personalized experience is a result of Mydeerhome’s focus on offering a homely environment for guests, which sets them apart from traditional hotels. This, in turn, attracts more guests, leading to higher occupancy rates for property owners.
Mydeerhome’s direct reservations solution also streamlines the booking process, giving property owners more control over their pricing and yield optimization. This results in higher returns for property owners, and a more seamless experience for travellers.
